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Sales Development Representative

Pavago

Posted 5 days ago

Sales Development Representative (SDR) – Outbound Sales & Lead Generation

Location: Remote
Job Type: Full-Time
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Sales Development Representative (SDR) to drive pipeline growth through outbound prospecting, lead generation, and appointment setting.

In this role, you’ll identify target accounts, engage decision-makers through multi-channel outreach, and generate qualified meetings for the sales team. You’ll serve as the first point of contact for prospective customers and play a critical role in revenue growth.

If you’re confident in cold outreach, thrive in a target-driven environment, and enjoy turning conversations into opportunities, this role is for you.

Key Responsibilities

Prospecting & Lead Generation

  • Build targeted prospect lists using:
    • LinkedIn Sales Navigator
    • ZoomInfo
    • Apollo
    • Crunchbase
    • Other prospecting platforms
  • Research companies and identify key decision-makers.
  • Personalize outreach based on industry, role, and business needs.
  • Develop and maintain a healthy pipeline of outbound opportunities.

Outbound Sales & Cold Calling

  • Execute high-volume outreach across:
    • Phone
    • Email
    • LinkedIn
    • Video messaging
  • Conduct 30–40 cold calls per day.
  • Manage 60–100 daily outreach activities.
  • Handle objections professionally and confidently.
  • Build rapport quickly and generate interest in company solutions.

Sales Cadence & Campaign Execution

  • Build and manage multi-touch outreach sequences.
  • Execute 5–10 touchpoint campaigns across multiple channels.
  • Test and optimize:
    • Subject lines
    • Messaging
    • Call scripts
    • CTAs
  • Improve:
    • Response rates
    • Meeting conversion rates
    • Pipeline generation performance

CRM & Pipeline Management

  • Maintain accurate CRM records in:
    • Salesforce
    • HubSpot
    • Zoho CRM
  • Log all prospect interactions and activities.
  • Update lead stages and opportunity statuses.
  • Maintain strong CRM hygiene and pipeline visibility.

Cross-Functional Collaboration

  • Partner with Account Executives to ensure smooth lead handoffs.
  • Collaborate with marketing teams on messaging and lead quality.
  • Share prospect insights and market feedback.
  • Support ongoing sales process improvements.

Requirements

Must-Have Qualifications

  • 1–2 years of experience in:
    • Sales Development
    • Business Development
    • Outbound Sales
    • Lead Generation
  • Experience with:
    • Cold calling
    • Email outreach
    • Sales engagement platforms
  • Familiarity with:
    • Outreach
    • Salesloft
    • Apollo
    • HubSpot Sequences
  • Experience using CRM systems such as:
    • Salesforce
    • HubSpot
    • Zoho CRM
  • Strong written and verbal English communication skills.
  • Highly organized, resilient, and results-oriented.
  • Comfortable working remotely during U.S. business hours.

Preferred Qualifications

  • 2–4 years of SDR or BDR experience with a track record of quota attainment.
  • Experience selling into:
    • B2B SaaS
    • Marketing services
    • Professional services
    • Technology companies
  • Familiarity with sales methodologies such as:
    • SPIN Selling
    • MEDDIC
    • Challenger Sale
    • Sandler
  • Experience targeting mid-market or enterprise accounts.

Tools & Technology

  • LinkedIn Sales Navigator
  • ZoomInfo
  • Apollo
  • Crunchbase
  • Outreach.io
  • Salesloft
  • HubSpot Sequences
  • Salesforce
  • HubSpot CRM
  • Zoho CRM

What Makes You a Great Fit?

  • Strong communication and relationship-building skills.
  • Comfortable initiating conversations with new prospects.
  • Competitive, goal-oriented, and self-motivated.
  • Resilient when facing rejection.
  • Organized and disciplined with follow-up.
  • Driven by performance metrics and continuous improvement.

What Success Looks Like

  • 60–100 outbound activities completed daily.
  • Consistent pipeline generation.
  • 15–20 meaningful prospect conversations per week.
  • 8–12 qualified meetings booked per month.
  • Accurate CRM records and activity tracking.
  • Continuous improvement in conversion and response rates.

Why Join Us?

  • Direct impact on pipeline generation and revenue growth.
  • Work in a high-performance sales environment.
  • Gain hands-on experience in modern outbound sales.
  • Develop skills in prospecting, qualification, and sales strategy.
  • Clear career progression into:
    • Senior SDR
    • Business Development Representative
    • Account Executive
    • Sales Manager
  • Fully remote work environment with structured support and coaching.

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Job details

Workplace

Hybrid

Location

Kenya

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