FCS Marketing Communication Specialist

Job Description

Job Function:

The FCS Marketing Communicaton Specialist is a hands-on, execution-focused marketer responsible for delivering high-impact marketing initiatives across digital campaigns, events, and lead generation programs.

This role operates at the intersection of a highly agile, business-driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact.

This role requires a self-starter who can not only execute marketing activities, but continuously optimize campaign performance, improve processes, and contribute to scalable marketing operations. The ideal candidate thrives in a fast-paced, cross-functional environment and is motivated to drive measurable business impact.

Reports to:

North America Marketing Manager - Duncan, SC (North America Marketing Team)
 

Responsibilities and Objectives:

Campaign Execution & Content Development

• Execute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)
• Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
• Collaborate with global and regional teams to align messaging and brand standards
• Translate technical product and application knowledge into customer-centric marketing content
• Support internal communication and managerial communications (intranet, Local Director’s communication to the teams....)

Digital Marketing & Performance Optimization

• Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
• Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)
• Conduct A/B testing and recommend improvements to increase engagement and conversions
• Support dashboard reporting and marketing analytics (Excel)

Lead Management & Sales Alignment

• Manage lead flow, tracking, and reporting within CRM systems
• Support the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teams
• Ensure campaign-to-lead linkage for accurate ROI tracking and reporting
• Contribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)

Tradeshow & Event Execution

• Prepare and execute technical tradeshows, customer events, and roadshows
• Manage logistics including booth setup, displays, vendors, and promotional materials
• Support event promotion/training, onsite execution, and post-event lead follow-up
• Track event performance metrics and contribute to ROI analysis
• Support the execution of internal event (sales meeting, sales training....)

Project Management & Marketing Operations

• Manage multiple projects simultaneously using tools such as Monday.com
• Support marketing operations including purchase orders, requisitions, and budget tracking
• Build and maintain repeatable workflows, templates, and campaign processes
• Coordinate with internal stakeholders and external agencies to ensure timely

Adheres to all safety, quality and environmental standards

Qualifications

Experience & Background

• Mini 3 years of experience in Marketing Communication, International Business, or related field
• Experience in B2B marketing, industrial or technical industries preferred
• Familiarity with brand, product, and/or agency marketing environments

Technical & Functional Skills

• Digital content and campaign  creation (ads, landing pages, email, video, web content)
• Campaign execution and marketing automation (Eloqua, CRM systems)
• Basic understanding of SEO/GEO/SEM and digital marketing best practices
• Marketing data analysis and reporting (Excel required)
• Project management and organizational skills
• Experience with tradeshow/event coordination
• Budget management

Tools & Platforms

Experience with (or ability to quickly learn):

• CRM: Aurea
• Social media: Emplify
• Marketing Automation: Eloqua is a plus
• Project Management: Monday.com
• Content/Design: Adobe Creative Suite, Adobe Experience Manager
• SAP:  Purchase Requisition, Purchase Orders
• Sales Enablement: Showpad

Additional Information

Physical Requirements:

• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment

Work schedule:

• Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.
• This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90 day training program.