PPC Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing organization focused on driving measurable business growth through data-driven digital marketing and paid media strategies. As the company continues expanding its marketing efforts, they are seeking a PPC Specialist to manage, optimize, and scale paid advertising campaigns while leveraging modern AI-enabled workflows to improve efficiency and performance. This role offers the opportunity to work closely with marketing, content, and design teams to create high-performing campaigns that generate meaningful business results.

Role Overview

The PPC Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns with a primary focus on Google Ads. The PPC Specialist will oversee campaign performance, conversion tracking, landing page optimization, reporting, and AI-enabled process improvements while collaborating with cross-functional teams to maximize return on investment. This role is ideal for a data-driven marketer who enjoys campaign strategy, performance analysis, conversion optimization, and continuous experimentation.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Campaign Setup & Management

• Plan, configure, and launch Google Ads campaigns across Search, Display, Shopping, and Performance Max.

• Manage campaign budgets, bidding strategies, and account structures to maximize ROI.

• Implement and maintain tracking through Google Tag Manager and advertising pixels.

• Monitor campaign performance and make data-driven optimizations.

• Support Meta Ads campaigns as business needs require.

Landing Page & Conversion Optimization

• Collaborate with design and content teams to develop high-converting landing pages.

• Apply conversion rate optimization principles to improve campaign performance.

• Conduct A/B testing across creatives, messaging, targeting, and landing pages.

• Continuously optimize user journeys to improve conversions and lead quality.

Analytics & Reporting

• Monitor campaign performance using GA4 and advertising platform reporting tools.

• Develop recurring performance reports and actionable recommendations.

• Analyze trends, anomalies, and opportunities to improve campaign outcomes.

• Provide insights that support ongoing optimization efforts.

Process & AI Integration

• Utilize AI tools to improve campaign setup, optimization, ad copy generation, and reporting.

• Develop automated workflows that improve campaign monitoring and reporting efficiency.

• Research emerging tools, technologies, and best practices in paid media.

• Continuously improve processes through automation and AI-assisted workflows.

Client & Cross-Functional Collaboration

• Communicate campaign performance, recommendations, and results to stakeholders.

• Collaborate with marketing, content, and design teams to align campaign execution with business objectives.

• Support team development by sharing PPC knowledge and best practices.

• Contribute to strategic discussions related to campaign growth and performance.

Qualifications Experience

• 3–5 years of experience managing PPC campaigns with a primary focus on Google Ads.

• Hands-on experience managing Google Ads Search, Display, Shopping, and Performance Max campaigns.

• Experience implementing and managing tracking through Google Tag Manager and advertising pixels.

• Experience using GA4 and analytics platforms to evaluate campaign performance.

• Experience conducting A/B testing and conversion optimization initiatives.

• Experience supporting paid media campaigns across multiple channels.

• Experience with Meta Ads is preferred.

• Experience working with Shopify and landing page optimization is a strong plus.

• Experience communicating campaign performance to stakeholders or clients is a plus.

Qualifications Skills

• Strong Google Ads campaign management expertise.

• Strong understanding of paid media strategy and performance optimization.

• Strong knowledge of Google Tag Manager, conversion tracking, and advertising pixels.

• Strong analytical skills with the ability to interpret performance data and identify opportunities.

• Strong understanding of conversion rate optimization methodologies.

• Ability to create actionable reporting and performance recommendations.

• Familiarity with Shopify and landing page optimization best practices.

• Ability to leverage AI tools for campaign optimization, workflow automation, and reporting.

• Strong problem-solving and troubleshooting abilities.

• Strong attention to detail and commitment to campaign accuracy.

• Ability to collaborate effectively with cross-functional teams.

What Success Looks Like

• Paid media campaigns consistently achieve or exceed KPI, ROI, and conversion goals.

• Tracking and reporting remain accurate, reliable, and delivered on time.

• AI-enabled workflows improve efficiency and reduce manual effort.

• Landing pages effectively support campaign objectives and conversion goals.

• Campaign performance insights contribute to improved business outcomes.

• Stakeholders receive clear, actionable communication regarding campaign performance.

Opportunity

This is an opportunity to take ownership of paid media performance within a growing organization while working alongside cross-functional teams and leveraging AI-enabled marketing workflows.