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Marketing Manager DACH (m/w/d)

VusionGroup SA

Posted 10 days ago

Job Description

Reporting directly to the EVP Marketing & Communication, you’ll be responsible for the following tasks:

  1. Sales marketing & communications:
  • Develop & lead the execution of a Marketing plan for DACH with the SEVP EMEA + VP & Country Manager DACH : identifying key customers/key verticals to target in the area, roll-out key messages and products/offers to highlight over the region etc.
  • Define & execute the appropriate lead generation campaigns and channels to address the above-mentioned topics (social media, PR, videos, business case) and analyze their impacts (ROI, KPI etc.) in order to be shared with stakeholders
  • Support local sales teams and partners with presentations and pitches dedicated to DACH audience. Localize in German corporate + product presentations designed at Group level (in English).
  1. Events
  • Define and lay out the yearly event plan in DACH in coordination with sales ans partners : identifying major events (tradeshow, conferences, partners events…)
  • Set targets (# of leads, opportunities, revenue generated) linked to the shows and review impact and ROI of shows
  • Manage event organization and execution with internal team and external providers (booth contractor etc.): preparation of demo and samples for demo in collaboration with product marketing team etc.
  • Ensure lead generation, improved awareness & visibility through events with the Communications and Product Marketing team, ensure that the company’s visibility, the product awareness and positioning will be properly presented and amplified through shows
  • Define and manage the yearly event budget / review after each quarter the actual budget consumption vs. planned
  1. Internal
  • Support & lead internal communications initiatives for the DACH region, together with regional HRBPs

Qualifications

  • Graduated in Marketing, you have a significant experience in marketing with good track record in marketing/communication.
  • You have a strong interest and experience for new technologies and want to grow in an international group, on a human scale, leader on its market and in full growth.
  • Organized, tenacious, efficient and with excellent interpersonal skills, you are a quick learner and want to take responsibility for your work. You are willing to take responsibility in a demanding and ambitious company.
  • Experience with CRM as salesforces , adobe CC and linkedin/google adwords is appreciated
  • The job can be located in Dusseldorf area (office and team in progress)
  • Language : German & English fluent

Additional Information

We innovate. We help communities thrive. 

Vusion has an international presence in 19 countries. In joining us, you’ll be part of a globally distributed team of intellectually curious, committed, and collaborative co-workers. 

The work is fast paced, challenging, and ambitious. Here, you will feel valued for your contributions as we reinvent modern commerce—together. 

We feel supported.

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Job details

Workplace

Hybrid

Location

Köln, NRW, Germany

Experience

SE

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