Lifecycle Marketing Manager (B2C) Hybrid

Lifecycle Marketing Manager (B2C) Hybrid 3-4 days per week onsite

Overview:

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.

The impact you'll make:

• Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
• Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
• Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
• Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
• Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
• Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.
• Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
• Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
• Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

What you've accomplished:

• 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
• Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.
• Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
• Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
• A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
• Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
• Clear, concise communicator who can translate campaign results into business impact for non-marketing audiences.

Bonus points:

• Braze
• AI copywriting / workflow tools
• Tableau / Sigma
• A/B and holdout testing
• Personalization at scale
• Cannabis or regulated industry experience

The base pay range for this position is $124,578 - $135,668 per year

2026 US Benefits for Full Time, Regular Employees:

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave