Marketing Manager

Job Description

Here's what you'll do: 

• Own the end-to-end transition of our website and country sites
• Define site architecture, taxonomy, and content strategy
• Write and optimize SEO-driven web content and metadata
• Design and build pages in Umbraco CMS (v13)
• Manage redirects, analytics, and post-launch optimization
• Partner with global teams on campaign URL updates and site governance
• Support launch and hypercare phase troubleshooting
• Plan and execute integrated marketing campaigns (digital & traditional)
• Own content strategy across web, blogs, and social media
• Create compelling sales and promotional collateral
• Analyze campaign performance and optimize strategies
• Support conferences, trade shows, and brand promotions
• Work cross-functionally with global marketing and leadership teams
• Align campaigns with corporate branding and messaging
• Partner with country site owners to scale content internationally
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Qualifications

The ideal candidate:

• Bachelor’s degree in Marketing, Communications, or related field 
• Minimum 5 years of business-to-business professional services marketing experience  
• Proficiency in marketing tools and platforms 
• Proficient communication skills (both verbal and written) 
• Experience developing social media campaigns generating leads 
• Highly organized with excellent time management skills 
• Creative mindset 
• Ability to travel up to 25%
• Experience with and/or knowledge of an insourcing model and/or recruiting services 
• Knowledge of and/or experience working in the life sciences industry 
• Direct sales lead generation experience 
• Knowledge of MS CRM 

Additional Information

The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.