B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST

Location: Remote
Working Hours: EST (U.S. Hours)
Engagement: Full-Time | Independent Contractor

About the Role

We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics.

This role is focused on creating high-converting static ad creatives for cold audiences across:

LinkedIn
Meta (Facebook/Instagram)
Google Display

You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions.

If you understand that design = performance + psychology + testing, this role is built for you.

What You’ll Own

1. Performance Ad Creative Design

Design high-converting B2B ad creatives for:

LinkedIn Ads
Google Display Network
Meta Ads Manager

Translate messaging into clear, scroll-stopping visuals
Create multiple variations for:

Headlines
Layouts
CTAs

Design assets in multiple sizes/formats

2. Creative Strategy & Testing

Turn ICP insights into creative direction
Understand B2B buyer psychology
Design with:

Attention hierarchy
Clarity of message
Strong CTA placement

Support A/B testing across creatives
Iterate based on performance data

3. Collaboration with Marketing & Growth

Work closely with marketing and demand gen teams
Align creatives with:

Campaign goals
Messaging frameworks
Funnel stages

Contribute ideas during campaign brainstorming
Improve creatives based on performance feedback

4. Scalable Creative Production

Manage multiple projects and deadlines
Build reusable:

Templates
Creative systems
Asset libraries

Ensure consistent brand quality across campaigns
Improve speed and efficiency of creative production

5. AI-Enhanced Design Workflow

Use tools like:

Midjourney
Adobe Firefly
ChatGPT

Accelerate:

Ideation
Concept creation
Creative iteration

What Makes You a Strong Fit

You design for clicks and conversions, not just visuals
You understand B2B audiences and cold traffic behavior
You think in:

Messaging
Hierarchy
Performance

You enjoy testing and improving creatives over time
You can translate strategy into design

Must-Have Requirements

3+ years designing B2B ad creatives
Strong portfolio showing:

LinkedIn ads
Meta ads
Display creatives

Expert in:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
OR Canva

Strong understanding of:

Conversion-focused design
Visual hierarchy
CTA placement

Experience using AI tools for creative workflows

Nice to Have

Experience with:

Performance marketing teams
Demand generation campaigns

Understanding of:

CTR
CPC
Conversion rates

Motion graphics / animation experience
SaaS, tech, or B2B marketing background
Familiarity with:

ClickUp
Asana
Notion

What a Typical Day Looks Like

Review campaign briefs and messaging
Design multiple ad variations
Collaborate with marketing on creative direction
Iterate creatives based on performance
Organize and update asset libraries
Prepare creatives for launch across platforms

In short:
You turn strategy → creatives → performance outcomes.

B2B Graphic Designer