App, Performance Marketing Analyst

📍 USA & Canada. Remote or in-person SF.

⏰ Working hours are PST

About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

The Role

• A customer obsessed marketing strategist

• First in line to try the newest AI marketing tools

• Passionate about ad networks and performance marketing strategy

• Obsessed with discovering and tracking social media trends

• Customer obsessed (we put it in their twice on purpose!)

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.

Responsibilities

• Own performance marketing account management for app clients.

• Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.

• Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.

• Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.

• Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.

• Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.

• Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.

• Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.

• Conduct A/B & multivariate testing to improve performance and generate insights.

Required Qualifications

• 2–3 years of growth marketing or user acquisition experience

• 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)

• Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge

• Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)

• Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC

• Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV

• Able to multitask and prioritize effectively in a fast-paced environment

Preferred Qualifications

• Industry Expertise: Actively learns and shares new industry insights

• Experience with consumer subscription apps

• Freemium model familiarity for subscription apps

• Understanding of user onboarding flows and paywall testing

• Adaptability to platform changes, including iOS and social media algorithms

What You’ll Be Getting

• Work on a global team with flexibility and a collaborative startup culture

• Annual company offsite - we gather in a new location each year to connect and celebrate

Compensation Range