Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will:

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)

• Manage campaigns across:
• Search
• Display
• Remarketing
• Conduct keyword research and structure campaigns for performance
• Write and test high-converting ad copy
• Optimize key metrics:
• CPC
• CTR
• Conversions
• ROAS
• Manage budgets, bidding strategies, and targeting
• Identify and implement performance improvements

2. Social Media Execution & Engagement

• Manage engagement across:
• Instagram
• Facebook
• LinkedIn
• Respond to comments, DMs, and audience interactions
• Support:
• Content scheduling
• Caption writing
• Post optimization
• Monitor engagement metrics and audience growth

3. SEO & Organic Growth

• Conduct keyword research using tools like:
• SEMrush
• Optimize:
• Metadata
• Content
• Internal linking
• Support technical SEO improvements
• Track:
• Keyword rankings
• Organic traffic
• Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

• Track performance across:
• Paid campaigns
• Social channels
• Organic traffic
• Analyze data using:
• Google Analytics 4
• Prepare reports with:
• Insights
• Recommendations
• Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

• You are execution-focused — you actually run campaigns
• You make decisions based on data, not assumptions
• You’re comfortable managing multiple campaigns simultaneously
• You continuously test, iterate, and improve performance
• You balance:
• Performance metrics
• Creative execution

Requirements (Must-Have)

Experience

• 3+ years of hands-on experience managing:
• Google Ads campaigns
• 3+ years managing social media platforms
• Proven SEO experience using:
• SEMrush, Ahrefs, or similar tools

Core Skills

• Strong understanding of:
• CPC
• CTR
• Conversions
• ROAS
• Experience with:
• Google Analytics 4
• Strong written communication and copywriting skills
• Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts
• Background in:
• E-commerce
• SaaS
• B2B Marketing
• Experience with:
• A/B testing frameworks
• Conversion rate optimization
• Familiarity with content marketing workflows

Tools & Platforms

• Google Ads
• Google Analytics 4
• SEMrush / Ahrefs
• Social media platforms (Instagram, Facebook, LinkedIn)
• Reporting & analytics tools

What a Typical Day Looks Like

• Review campaign performance and key metrics
• Optimize Google Ads campaigns and creatives
• Respond to social media engagement and interactions
• Update SEO content and keyword strategies
• Analyze data and identify optimization opportunities
• Prepare reports and recommendations

In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.