About this role
Full Time Mid-level TikTok Shop - Product Manager - Customer Engagement Product Manager in machine learning at TikTok in Seattle, Washington, United States. Apply directly through the link below.
At a glance
- Work mode
- Office
- Employment
- Full Time
- Location
- Seattle, Washington, United States
- Experience
- Mid-level
Core stack
- Data Science
- Design
- ML
Quick answers
What skills are required?
Data Science, Design, ML.
TikTok is hiring for this role. Visit career page
Seattle, United States
About the team
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
About the role:
We are looking for a senior Product Manager to lead our customer re-engagement strategy for TikTok Shop’s U.S. operations. This role is ideal for someone passionate about content-driven commerce, who can blend user psychology, lifecycle insight, and experimentation to bring current users back into the funnel and increase purchase frequency. You’ll own re-engagement surfaces, influence content strategy, and partner cross-functionally to drive retention through scalable product and system changes.
Responsibilities:
- Own the end-to-end product strategy for re-engaging users through content-driven surfaces (e.g., For You feed, Shop tab, notifications, retargeting).
- Partner with Data Science, Product Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation.
- Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV).
- Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage.
- Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers world wide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
About the role:
We are looking for a senior Product Manager to lead our customer re-engagement strategy for TikTok Shop’s U.S. operations. This role is ideal for someone passionate about content-driven commerce, who can blend user psychology, lifecycle insight, and experimentation to bring current users back into the funnel and increase purchase frequency. You’ll own re-engagement surfaces, influence content strategy, and partner cross-functionally to drive retention through scalable product and system changes.
Responsibilities:
- Own the end-to-end product strategy for re-engaging users through content-driven surfaces (e.g., For You feed, Shop tab, notifications, retargeting).
- Partner with Data Science, Product Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation.
- Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV).
- Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage.
- Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.
Job details
Workplace
Office
Location
Seattle, Washington, United States
Job type
Full Time
Experience
Mid-level
Company
Website
Visit siteJobr Assistant extension
Get the extension →