Kuoni Tumlare logo

Marketing Specialist

Kuoni Tumlare

Posted 7 days ago

About this role

About Kuoni Tumlare

At Kuoni Tumlare, we design and deliver exceptional travel experiences through a comprehensive portfolio of destination management solutions. With over 100 years of expertise, we serve a global network of partners by offering series tours, educational trips, MICE events, guaranteed departure tours, and more. Our marketplace strategy is at the forefront of digital transformation, ensuring a competitive edge in a rapidly evolving travel landscape

About the Role

Key Responsibilities:

1. Email Marketing & Campaign Execution

  • Create, design, and deploy email campaigns in Mailchimp for multiple business units (Leisure, MICE, destinations).

  • Develop engaging email content, including copywriting, visuals, and CTAs.

  • Manage Mailchimp workflows, segmentation, and audience lists.

  • Monitor and analyze campaign performance (open rates, CTRs, conversions).

  • Conduct A/B testing and apply insights to continuously optimize performance.

  • Ensure brand consistency and compliance with GDPR and internal guidelines.

2. Graphic Design & Visual Content

  • Design digital and print marketing materials, including brochures, one-pagers, presentations, roll-ups, and trade show visuals.

  • Create digital wall prints and large-format visuals for exhibitions and events.

  • Work confidently with Canva (advanced level), Adobe Creative Cloud (InDesign, Illustrator, Photoshop) others a plus.

  • Adapt templates and visuals for different destinations, markets, and languages while maintaining brand consistency.

3. Destination Marketing Support

  • Actively support Marketing PICs across various destinations with campaigns, materials, and content.

  • Coordinate timelines, inputs, and approvals for destination-specific marketing initiatives.

  • Help transform destination knowledge into compelling, market-ready content.

4. Sales Team Support (MICE & Leisure)

  • Provide marketing support to European MICE and Leisure Sales teams, including sales presentations, proposals, newsletters, and promotional assets.

  • Collaborate closely with sales stakeholders to align marketing output with commercial priorities.

  • Support campaigns linked to trade shows, roadshows, client events, and product launches.

5. Video Creation & Multimedia

  • Create corporate and product videos for marketing and sales use (social media, presentations, websites, trade shows).

  • Edit short-form videos using appropriate tools (e.g. Adobe Premiere Pro, After Effects, or equivalent).

  • Adapt video content for different platforms and audiences.

6. AI & Innovation (Plus)

  • Use AI tools to support content creation, design workflows, and productivity.

  • Contribute ideas on how AI can enhance marketing efficiency and output quality.

  • Stay curious and informed about emerging marketing and creative technologies.

Requirements

Required Skills & Experience:

  • Proven experience in a marketing, communications, or creative role (corporate or agency).

  • Strong hands-on experience with Mailchimp (campaigns, analytics, workflows).

  • Solid copywriting skills in English (additional languages are a plus).

  • Advanced user of Canva; working knowledge of Adobe Creative Cloud.

  • Basic to intermediate video creation and editing skills.

  • Strong organizational skills and ability to manage multiple projects in parallel.

  • Comfortable working with international teams and multiple stakeholders.

Nice to Have:

  • Experience creating marketing materials for B2B audiences.Experience in travel, tourism, hospitality, or MICE industries.

  • AI-assisted marketing experience.

  • Understanding of CRM or marketing automation tools.

  • Experience supporting trade shows or large-scale events.

What We Offer:

  • Global Brand: Opportunity to work in an international environment spread across 33 countries and growing.

  • Stability: 100 Years at the top of our field and still pushing into new territory.

  • Progression: We reward high performers and look to promote key talent internally.

  • Learning and Development opportunities for growth and Upskilling.

  • A Supportive Management Culture and autonomous working environment.

  • Company Wide Bonus Scheme.

  • Dedicated Employee Engagement Activities.

  • Flexible & Hybrid Working.

  • Annual Awards and Recognition for high Performers.

  • Friendly and Collaborative work environment.


Job details

Workplace

Office

Location

Tallinn, Harjumaa, Estonia

Job type

Full Time

Similar

Company

Jobr Assistant extension

Get the extension →