Senior Consumer Marketing Manager – Portfolio

Job Title

Senior Consumer Marketing Manager – Portfolio

Job Description

Your Challenge:

The Senior Consumer Marketing Manager – Portfolio – ensures a winning global portfolio that maximizes penetration, premiumization, and category growth. The role defines portfolio architecture and orchestrates the global 3-year roadmap and sufficiency reviews and acts as the cross-category subject-matter expert on portfolio strategy. By aligning global innovation principles with regional and channel needs, the role secures that the portfolio is both consumer-relevant and commercially sufficient, enabling consistent growth and competitive advantage across markets.

Your role:

Portfolio Strategy

• Lead development and articulation of Sonicare portfolio strategy (global and key regions)
• Partner with R&D to develop and articulate product platform strategy (trade offs between feature / performance build up, BOM, UI, and market needs)
• Cross-portfolio product capability and enabler development (e.g. Mature accessories, CMF,  new product features, new services outside of range-specific projects)
• Orchestrate portfolio architecture – role of each category and tier linked to Penetration & Premiumization
• Ensure alignment of portfolio strategy with consumer insights, category and channel priorities, and long-term category growth ambitions
• Partner with BPL Team on Channel and Mix strategies/targets
• Region and Channel adaptation – aligned views on global vs local/differentiated

Roadmap & Innovation Sufficiency

• Define NPI, MLU and CI principles and cadence  (incl. accessories)
• Lead 3Y roadmap cadence vs Region and ensure SPOR sufficiency ensuring the portfolio meets consumer and commercial needs across Regions, channels, and price tiers
• Orchestrate Sufficiency Reviews across categories

Cross-Category Subject-Matter-Expert

• Act as a global SME on portfolio strategy, advising BU and Regions on cross-category initiative
• Lead cross-category roadmap and initiatives (eg sustainability, claims)
• Design, develop and enable winning Club channel 3Y plan
• Incorporate China L4G into Global innovation strategy and roadmap

You'Re The Right Fit If:

• You bring 8-10 years of relevant experience in consumer marketing, product marketing, portfolio management, and/or business management experience
• Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.
• Proven record of accomplishment with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets.
• Strong analytical and communication skills.
• Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others.
• Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization
• Master degree in Business Administration, Marketing or related fields with excellent academic track record
• How we work together
• We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.