Growth Marketing Lead - TikTok LIVE
TikTok.com
Office
Singapore, Singapore
Full Time
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.
- Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
- Grow new agencies to join the live business through ads, events, referral and others
- Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
- Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
- Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.
- Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
- Grow new agencies to join the live business through ads, events, referral and others
- Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
- Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
- Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.