Senior Digital Marketing Associate - SEO Lead

Nottingham Trent House (95002), United Kingdom, Nottingham, NottinghamshireSenior Digital Marketing Associate - SEO Lead

About This Role

We are passionate about the credit card products we offer and want to reach as many new customers as possible. We have big ambitions as a team to support business growth and to continue to deliver exceptional, market leading, experiences for our customers. This is where you come in. 

Working collaboratively with the wider marketing team, external agencies, and teams across the business, you will find and deliver opportunities to improve our connections with consumers on Search channels - helping our business to grow. As we work in a highly regulated industry, you will need to balance pursuing growth opportunities, while also communicating and appropriately managing risks. In all of this, you will be supported by a great team with shared goals and who care about your development.

What You’Ll Do

• Take ownership of our organic Search Channels, using data, technology and insight to increase visibility and conversion in these channels
• Design and oversee a holistic SEO roadmap with our external SEO agency that integrates on-page, off-page, and technical initiatives.
• Collaborate with senior leadership to ensure SEO efforts directly support commercial and overall brand objectives.
• Continiously explore opportunities to improve SEO - including identifying ways to improve the quality and structure of site content, create effective new site content, and build the reputation of our brand and site across the web
• Develop our Keyword strategies, using market research to assess opportunities and ensuring strategy aligns with business goals
• Own the relationship with our external SEO agency: work collaboratively with them, and internal Design, Engineering and delivery teams, to deliver SEO best practices, align on strategy, prioritize initiatives and efforts align with business objectives.
• Maintain centralised oversight to the SEO agenda, and drive delivery - including managing delivery risks, resolving blockers and assessing opportunities to streamline workflows
• Monitor metrics to analyse SEO health and proactively identify opportunities, trends and actionable insights, which you’ll report to marketing and the wider business
• Assess and explore the journeys of customers engaging in organic Search channels, working with Design and the wider marketing team to ensure we deliver great end-to-end customer experiences
• Collaborate with the team’s GEO lead to optimise our site’s technical structure, increase AI search visibility and stay informed of emerging AI search trends - ensuring that SEO strategy reflects the needs of AI Search Channels
• Collaborate with the team’s Adtech lead to strategically evolve our Search data, technology and infrastructure: identify improvements that will enable us to remain at the cutting edge of digital marketing
• Oversee advanced technical implementations such as Core Web Vitals, schema markup, site architecture, and crawl efficiency
• Maximise value from existing SEO tools and proactively Identify, evaluate and onboard new tools to accelerate SEO growth
• You will oversee SEO performance tracking, utilising advanced metrics to align organic growth with business revenue goals

What we’re looking for

• You’ll have a passion to learn, will want to make a positive difference and be excited about how we can grow
• You’ll want to think about interesting, difficult problems, share your thoughts and make recommendations - and be able to think creatively, and explore different routes to solving problems
• You’ll be a great communicator, able to effectively convey messages to our marketing partners and senior stakeholders within the business - and you enjoy working collaboratively with associates from across the business
• You’ll be able to take ownership of your area, and work with a proactive mindset - taking the initiative to identify and drive opportunities, and prioritising effectively across multiple projects and deliverables 
• You’ll have good experience managing SEO activity, including managing on-site and off-site content, and keyword analysis
• You’ll have experience utilising advanced metrics to monitor SEO health and commercial impacts
• You’ll understand what makes good quality content and customer experiences, and be able to constructively assess examples of these
• You’ll have good judgement: you’ll be able to assess risks and opportunities, and balance trade offs, to identify the smartest path to our goals
• You’ll have strong reasoning skills, and - whether demonstrated through academic or professional experience - you’ll be at ease with numbers and data, and enjoy solving problems with these components 
• You’ll have experience in a high-growth organization, where you were accountable for KPIs
• You’ll be familiar with market leading and new SEO tools like SEMrush.

Where and how you’ll work

This is a permanent position and can be based in our Nottingham or London offices.  

We have a hybrid working model which gives you flexibility to work from our offices and from home. 

We’re big on collaboration and connection, so you’ll be based in our Nottingham or London office 3 days a week on Tuesdays, Wednesdays and Thursdays.

Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you.

What’s in it for you

• Bring us all this - and you’ll be well rewarded with a role contributing to the roadmap of an organisation committed to transformation
• We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)
• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave
• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages.

We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few:

• REACH – Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies
• OutFront – to provide LGBTQ+ support for all associates
• Mind Your Mind – signposting support and promoting positive mental wellbeing for all
• Women in Tech – promoting an inclusive environment in tech
• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry

Capital One is committed to diversity in the workplace.

If you require a reasonable adjustment, please contact ukrecruitment@capitalone.com  All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

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