Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract

[What the role is]

Strategise and implement audience development and engagement plans for the NAC, with a focus on expanding and deepening NAC's connection with diverse audience segments, ultimately driving arts advocacy.

[What you will be working on]

Strategy Development & Implementation

• Support in the implementation of comprehensive audience development and arts advocacy strategies
• Monitor and analyse audience trends and behaviour change as a result of NAC’s efforts and audience’s deepening engagement with the arts

Data & Analytics

• Conduct trend analysis across different artforms and audience segments to identify patterns in audience behaviour and engagement levels

Stakeholder Management

• Maintain strong relationships with internal stakeholders and across the arts ecosystem.
• Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.
• Engage with community partners such as PA to grow arts advocacy via Arts Everywhere @CDC initiatives

Programme Implementation

• Implement digital engagement solutions

• Execute Pilot Programmes

[What we are looking for]

• Bachelor’s degree in marketing, digital media or a related field
• Minimum 2 years of relevant work experience in marketing or digital marketing
• Functional knowledge and passion for the arts 
• Innovation in approach to audience development
• Understanding of arts ecosystem dynamics
• Proficiency in data analysis tools

• Digital Platform Knowledge

• Self-Starter

• Excellent Interpersonal Skills

• Problem-Solving Ability

• Adaptability And Flexibility

• Good Team Player