Social Media Manager (Hybrid) - FL

Essential Duties and Responsibilities

• Content Creation - 30%
• Create and curate content for social media platforms
• Ensure content aligns with the brand's voice and goals
• Weekly visit to studio/studios to capture content
• Ad hoc visits to capture content for workshops, events, or new classes/teachers
• Strategy Development - 35%
• Plan and develop social media campaigns
• Create and maintain a social media calendar (IG / Facebook / TikTok)
• Meet monthly to review future months' plans and campaigns
• 30-day content calendar (3-7 posts/week), planned in advance
• Monthly Content inspiration, ideas, and decks (including Planned Giveaways)
• Stay up to date with social media trends and best practices
• Plan, create, manage, and optimize social media ad campaigns across various platforms
• Use key performance indicators (KPIs) to measure campaign success
• Launch New Location Marketing Campaign (New location opening or acquisition)
• Community Management / Public Relations - 25%
• Engage with followers, customers, vendors, and partners (organic growth)
• Daily follower growth in-App boosted posts
• Organize events to increase brand awareness
• Build relationships with influencers, media, and industry professionals
• Identify target Influencers, media partners, brands, audiences
• Increase brand visibility and generate media coverage where possible
• Event Management
• Discuss, Plan, & Promote events
• Coordinate attendees (influencers, media, industry professionals)
• Manage Events (New location opening or acquiring new location)
• Collaboration - 10%
• Discuss and review collaboration opportunities with Management
• Collaborate with other departments to ensure social media efforts align with company goals
• Create and maintain brands (lululemon, ALO, Bala, Vuori, Athleta, etc), influencer, and media relationships
• Create and curate content for social media platforms
• Ensure content aligns with the brand's voice and goals
• Weekly visit to studio/studios to capture content
• Ad hoc visits to capture content for workshops, events, or new classes/teachers
• Plan and develop social media campaigns
• Create and maintain a social media calendar (IG / Facebook / TikTok)
• Stay up to date with social media trends and best practices
• Plan, create, manage, and optimize social media ad campaigns across various platforms
• Use key performance indicators (KPIs) to measure campaign success
• Launch New Location Marketing Campaign (New location opening or acquisition)
• Meet monthly to review future months' plans and campaigns
• 30-day content calendar (3-7 posts/week), planned in advance
• Monthly Content inspiration, ideas, and decks (including Planned Giveaways)
• Meet monthly to review future months' plans and campaigns
• 30-day content calendar (3-7 posts/week), planned in advance
• Monthly Content inspiration, ideas, and decks (including Planned Giveaways)
• Daily follower growth in-App boosted posts
• Identify target Influencers, media partners, brands, audiences
• Increase brand visibility and generate media coverage where possible
• Discuss, Plan, & Promote events
• Coordinate attendees (influencers, media, industry professionals)
• Manage Events (New location opening or acquiring new location)

Knowledge, Skills and Abilities

• Proficient in Microsoft Office Suite and familiar with agency management systems (Applied Epic preferred)
• Strong verbal and written communication skills, organizational abilities, and a proactive client-first attitude