Digital Marketing Manager

At Qu you’ll find a fun, dynamic, and diverse culture that celebrates team and individual success. Our people are down to earth, trail blazin’ folks who value innovation. 

While mostly virtual, we collaborate closely to produce leading-edge software solutions much needed in the restaurant industry.

Qu is seeking a data-led digital marketing manager who is passionate about opportunity creation and campaign management.  This role is a critical contributor to our 2025 growth as we continue to transform the way restaurants use technology.

If you’re a digital expert and content promoter who thrives working in a highly collaborative environment, we want to talk to you!

How You’Ll Make An Impact:

• Marketing Automation & Email Management
• Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems. 
• Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions. 
• Improve foundational processes (i.e, lead scoring, integrations, nurturing) and back-end systems for data cleanliness and segmentation.
• Paid & Organic Channel Management (Conversion Optimization)
• Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities. 
• Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency.  
• Identify, test, and adopt new digital channels and ABM tools. 
• ABM Campaigns & Analytics 
• Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO/SEM, email, social media, and paid) to drive engagement and generate leads.
• Create and optimize outbound strategies based on buying signals, intent, and data analysis, working with the sales team and other stakeholders. 
• Track and monitor analytics on campaign performance, sharing top insights. Deliver effective, concise reports mapping to goals, KPIs and revenue generation. 
• Maintain campaign calendars with a focus on content reuse and repurposing to drive engagement and optimize efficiency. 
• Manage our marketing automation system (HubSpot) and email programs using foundational tools, including SFDC, Google Analytics (GA4), SEO, and other plugins and systems. 
• Implement effective email strategies, from TOFU to BOFU, and email nurtures with the goal of driving engagement and conversions. 
• Improve foundational processes (i.e, lead scoring, integrations, nurturing) and back-end systems for data cleanliness and segmentation.
• Launch and manage paid and organic channels to drive conversions - net new leads, meetings, and opportunities. 
• Optimize website and landing pages for CRO, supporting a website refresh in collaboration with our internal team and agency.  
• Identify, test, and adopt new digital channels and ABM tools. 
• Develop, manage, and execute ABM-led digital marketing campaigns across multiple channels (web, SEO/SEM, email, social media, and paid) to drive engagement and generate leads.
• Create and optimize outbound strategies based on buying signals, intent, and data analysis, working with the sales team and other stakeholders. 
• Track and monitor analytics on campaign performance, sharing top insights. Deliver effective, concise reports mapping to goals, KPIs and revenue generation. 
• Maintain campaign calendars with a focus on content reuse and repurposing to drive engagement and optimize efficiency. 

Experience We’Re Looking For:

• Minimum of 3+ years digital marketing experience in a SaaS/tech company.
• Experience interfacing with Sales, demand gen, product marketing, and content leaders. 
• Experience working in restaurants or with point-of-sale (POS) systems is a big plus.
• Passionate about working with many functional areas across the organization.
• Data-centric with an ability to own/produce reports, track metrics, and glean actionable insights.

The Type of Team Player that Thrives at Qu:

• “All-in” with our vision, mission, and growth goals.
• An excellent communicator, collaborator, and relationship builder. 
• A proactive problem-solver who loves to find solutions and embraces learning agility.
• Independent, self-starter who’s focused and a detail-oriented project manager.

Our Company Values:

• Courage, Agility, Responsibility, Excellence

Company Personality:

• Confident, Thoughtful, Passionate