Senior Marketing Specialist – Automation

About Us:

Machine Solutions is the premier provider of advanced equipment and services for the medical device, biopharmaceutical, and blood- and plasma-collection industries. We support our customers’ needs and growth by delivering quality and value through a wide breadth of products. Machine Solutions provides proprietary mechanical solutions to a variety of complex process, testing and device design challenges. Our equipment has become the industry standard for stent crimping, balloon catheter pleating and folding, catheter braiding and medical device manufacturing applications. As a pioneer in radio frequency technology, the company has continued to develop advancing technology for thermal forming, molding and welding plastic for medical manufacturing, biopharmaceutical, and blood- and plasma-processing applications. Our experienced team of engineers has been instrumental in automating manual processes that enable our customers to increase production volumes and profit margins, and we believe in providing a superior customer experience by designating resources to a dedicated aftermarket team that is always ready to provide technical service and process support. Machine Solutions is privately owned by BW Forsyth Partners, a Barry-Wehmiller company.BW Forsyth Partners is the investment arm of multibillion-dollar global manufacturing and engineering consulting firm Barry-Wehmiller. Established in 2009, BW Forsyth Partners blends Barry-Wehmiller’s unparalleled legacy of value creation and people-centric culture development with keen investing experience to help companies realize their true potential. With a focus limited to areas known well, BW Forsyth Partners seeks to partner with leadership teams to acquire small- to middle-market companies in the capital and component equipment, and professional services sectors. In each of our operating companies, BW Forsyth Partners deploys operational improvements and strategy development without compromising the autonomy, strategic vision and entrepreneurial spirit of their leadership teams.

Job Description:

Company Overview & Culture:

Machine Solutions is the premier provider of advanced equipment and services for the medical device industry. The unified brands of MSI, PlasticWeld Systems, Steeger USA, Intec Automation, and Vante offer a full breadth of products to support customer needs and growth. The company has been instrumental in automating manual processes within minimally invasive device manufacturing operations, as well as in the broader medical device industry. We provide engineered excellence through precision, process, and people. Our solutions support medical device and biopharmaceutical manufacturers worldwide in advancing healthcare through reliable, scalable technologies.  By focusing on delivering quality and value, and by dedicating resources to our aftermarket team for technical service and process support, Machine Solutions provides a superior customer experience. Machine Solutions is privately owned by BW Forsyth Partners, a Barry-Wehmiller Group company. For more, go to www.machinesolutions.com.

In alignment with Machine Solutions' values, we have clarified our expectations and commitments for Team Members and Leaders to streamline our efforts in realizing our vision and aspirations.

We expect our Team Members to care for people and perform with excellence.  They demonstrate this through effective communication, customer focus, driving results, instilling trust, and optimizing work processes. We expect our Leaders to be the message, cultivate enduring relationships, bring out the best in each individual, achieve values-based results, and co-create the future.  Our leaders demonstrate this through self-awareness, developing talent, driving engagement, ensuring accountability, leveraging business insight, managing complexity, planning and alignment, and valuing differences.

For more, go to https://www.barrywehmiller.com/home

Benefits:

• Medical, Dental, Vision Insurance
• 401k Retirement Plan with Company matching
• Paid Time off and Paid Sick time
• Health savings and spending accounts
• Long-term & Short-term disability
• Life & AD Insurance

·         Parental Leave

·         Adoption & Fertility Benefits

Job Overview:

The Marketing Specialist will lead marketing initiatives for Intec Automation and New Equipment, helping to drive the adoption of automated solutions and New Equipment across our global customer base. This role will partner closely with the Head of Marketing to own and drive an applications-focused marketing process, ensuring that messaging, collateral, and campaigns are built around customer problems and the solutions we deliver. This position requires hands-on marketing and strategic contributions, balancing content development, campaign execution, and sales enablement. This role is ideal for someone who thrives in a technical B2B environment, has experience translating engineering capabilities into customer-focused value, and is motivated to build scalable marketing processes.

Essential Duties And Responsibilities:

Automation Marketing Leadership

• Owns marketing strategy and execution for Intec Automation and New Equipment products and services.
• Positions automation and New Equipment offerings within the broader Machine Solutions portfolio.
• Develops targeted campaigns for a broad range of industries for Automation and interventional catheter-based industries, including medical devices.
• Assists in developing launch plans for new or revised products; assists in creating and administering strategies for increasing market share of existing products.
• Assists in retirement and communication planning for product decommissioning.

Applications-Focused Marketing

• Partners with the Head of Marketing to build a structured, applications-based marketing framework.
• Creates compelling messaging and materials that highlight customer problems, application needs, and Machine Solutions’ solutions.
• Translates technical features into clear benefits aligned with ROI, efficiency, and quality outcomes.
• Conducts research meant to identify potential and existing customers, competitors, and markets for company products.

Content & Campaign Development

• Designs and produces high-quality marketing assets: product-specific data sheets, promotional publications, brochures, case studies, sales presentations, website content, and videos.
• Supports inbound and outbound campaigns, including LinkedIn advertising, email workflows, and trade show promotions.
• Manages application-specific thought leadership pieces in collaboration with engineering and product teams.

Sales Enablement & Process

• Develops playbooks, battle cards, and talk tracks to support sales adoption.
• Builds repeatable templates for new product launches (fact sheets, FAQs, competitive analysis, etc.).
• Partners with sales leadership to align marketing assets with customer conversations.
• May assist in planning sales promotions or other special events, such as conferences, trade shows, or user meetings.

Analytics & Reporting

• Tracks campaign performance and lead flow for automation solutions.
• Provides reporting and insights on marketing ROI, lead quality, and pipeline contribution.
• Ad-Hoc duties as needed.

Qualifications/ Education And/Or Experience:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or equivalent business experience a plus.
• 5+ years of B2B marketing experience, preferably in capital equipment, automation, or medical device manufacturing environments.
• Any combination of education, training, or experience that demonstrates the ability to perform the duties of the position.

Knowledge, Skills And Abilities:

• Proven success in building campaigns that drive lead generation and sales adoption.
• Strong content creation and storytelling skills, with the ability to translate technical concepts into customer-focused value.
• Experience with HubSpot (or similar CRM/automation platform), WordPress CMS, and analytics dashboards.
• Comfortable using AI marketing tools (content generation, campaign optimization, analytics) to accelerate output.
• Highly skilled at managing creative services vendors (graphic design, video, web) to deliver projects on time and budget.
• Knowledgeable with brand evolutions and corporate rebranding initiatives, ensuring consistent messaging across multiple product lines.
• Highly organized, proactive, and comfortable working cross-functionally in a fast-paced environment.

Physical Demands & Work Environment:

The physical demands of the role involve prolonged periods of sitting at a desk, using a computer, and engaging in repetitive hand movements for tasks like typing or writing. Occasional standing, walking, and lifting objects to 20 pounds may be required. This role may also include frequent use of standard office equipment such as printers, copiers, and telephones. Good hearing and manual dexterity are essential for safely performing tasks and ensuring product quality. To effectively complete the tasks in this position, the vision requirements needed are the ability to adjust focus and identify and distinguish colors.

The work environment for this role is in an office located near a manufacturing facility or remotely at a home office. When visiting our manufacturing facility, occasional exposure to noise, vibrations, or odors from the nearby production area may occur. Employees may need to enter the manufacturing floor occasionally, requiring adherence to safety protocols, including wearing appropriate personal protective equipment (PPE).

COMPENSATION RANGE: $85,000.00 - $90,000.00 annually

Please note this position is remote in the US and requires travel up to 25% of the time.

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.  If your experience is close to what you see listed here, please still consider applying.  We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions.  Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

Machine Solutions, Inc.