Social Media Manager (Russia Market)

General Information

Name Social Media Manager Location Remote, Moscow Business unit FU-Marketing Department Working time Full-Time Type Internet Marketing (New Media)

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

IntroductionWe’re looking for a passionate and creative Social Media Manager to drive Trip.com’s presence across Russian-speaking markets. In this role, you’ll shape engaging content strategies, manage social media channels, and collaborate with local creators to inspire travelers and strengthen our brand. If you thrive in a fast-paced, data-driven environment and have a deep understanding of social trends and the travel industry, we’d love to hear from you!
In this Role, you’ll get to:

• Manage the daily operations and content strategy for social media accounts targeting the Russian market (e.g., VKontakte, Instagram, and other local platforms).  
• Develop annual, quarterly, and monthly social media content plans for the Russian market, including themes, topics, creative direction, publishing schedules, and advertising strategies.  
• Create high-quality, original Russian-language content (posts, visuals, short videos, Reels/Stories, and community posts) aligned with local travel habits and culture.  
• Manage social advertising campaigns and budgets, optimizing targeting, audience segmentation, creatives, and media mix to improve CTR and conversion rates.  
• Collaborate with KOLs/influencers, Russian travel bloggers, and UGC creators to build brand awareness and reputation in the Russian travel and social community.  
• Track and analyze key social media KPIs (reach, engagement, clicks, booking conversions, user growth, etc.), prepare regular reports, and refine strategies based on insights.  
• Work closely with Product, Marketing, Customer Service, and Localization teams to ensure a seamless experience for Russian users, from social engagement to booking.  
• Maintain a strong understanding of the Russian travel and OTA industry, monitor competitors’ social activities, and propose innovative marketing initiatives.  
• Stay informed on trends in Russian digital ecosystems, user behavior, and local regulations (e.g., data protection, advertising standards) to adjust strategies accordingly.  

What you'll Need to Succeed:

• Fluency in Russian and strong English communication skills; knowledge of Chinese is a plus.  
• Bachelor’s degree or above in Marketing, Communications, Tourism, or a related field.  
• 3+ years of social media management experience in Russia or Eastern Europe, ideally 1+ year in the travel, OTA, or outbound tourism industry.  
• Familiarity with major Russian social platforms (VK, Instagram, Telegram, etc.), their ad systems, and user behavior trends.  
• Strong content creation skills in Russian (copywriting, video scripting, community management); experience working with influencers preferred.  
• Excellent analytical skills with proficiency in social media analytics tools, Google Analytics, and ad dashboards.  
• Strong project management skills; able to execute campaigns independently and collaborate effectively across teams.  
• Solid understanding of the travel/OTA industry, including online booking behavior and customer conversion funnels.  
• Creative mindset with a strong grasp of Russian social media trends and culture.  
• Familiarity with Russian consumer behavior, travel patterns, payment preferences, and relevant laws/regulations is an advantage.  

Preferred Qualifications :

• Experience managing Russian-language YouTube or short video channels.  
• Proven track record of driving traffic and conversions from social media to apps or websites.  
• Understanding of the Russian UGC (user-generated content) ecosystem and community engagement.  
• Hands-on experience managing ad budgets, optimizing creatives, and improving ROI. 

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com


Have a good trip, and see you soon!