Senior B2B Performance Marketing Specialist

We’re looking for a Senior B2B Performance Marketing Specialist to lead and optimize our paid media strategy across digital channels - driving brand visibility, high-quality leads, and measurable business growth.

You’ll define, execute, and continuously optimize multi-channel campaigns spanning paid search, paid social, and conversion optimization. This role is ideal for a strategic and analytical marketer who combines hands-on execution with data-driven decision-making and cross-functional collaboration to deliver performance across the full funnel.

Our Promise

• We support your career growth through continuous learning, coaching and mentorship programs;
• We promise you a feedback-driven culture that inspires healthy communication;
• A friendly, professional, and supportive team is waiting for his new teammate;
• A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc) is ready to welcome you;
• A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;
• We designed benefits that give you the power to create balance in life, on and off work.

As a Senior B2B Performance Marketing Specialist, you will:

• Develop and own the B2B performance marketing strategy across paid, owned, and earned channels.
• Define campaign objectives, target audiences, KPIs, and success metrics aligned with business goals.
• Own paid media strategy and budget allocation across LinkedIn, Google Ads, Meta, and other platforms.
• Build a balanced channel mix combining paid search, paid social, retargeting and ABM tactics.
• Contribute to the overall growth roadmap, ensuring paid media directly supports pipeline and revenue targets.
• Plan, launch, and manage paid search and paid social campaigns for lead generation, engagement and awareness.
• Target B2B audiences and manage remarketing strategies using first-party and CRM/MAP data to re-engage and nurture leads.
• Create and execute ABM campaigns through performance channels.
• Continuously improve campaign performance through A/B testing, keyword optimization and creative iteration.
• Regularly analyze search query reports to refine targeting and exclude irrelevant traffic.
• Conduct continuous testing across ad copy, visuals, and messaging to improve CTR, engagement and conversion rates.
• Collaborate with content and web teams to optimize landing pages and conversion flows for maximum lead conversion.
• Optimize for key performance metrics (CPC, CTR, Quality Score, CR, CPL, ROI) to ensure efficiency and pipeline impact.
• Identify and test new channels, formats or tactics to scale successful initiatives and uncover new growth opportunities.
• Own the tracking infrastructure, including UTMs, pixels, events and integrations with MAP/CRM and analytics tools.
• Ensure data accuracy and campaign attribution throughout the funnel.Build and maintain dashboards and reports tracking CPL, CTR, CVR, MQL, SQL, ROI, and pipeline contribution.
• Analyze performance data to generate insights and guide strategic decision-making.
• Present campaign results and insights to key stakeholders and leadership.
• Collaborate with content, website, and design teams to ensure creative alignment with campaign goals and brand standards.
• Partner with the MarTech team to support automation workflows, audience syncs and lead routing.
• Maintain close alignment with marketing and sales teams to ensure lead quality, enable feedback loops, and drive continuous conversion improvement.

What About You?

• 5+ years of experience in B2B performance marketing, ideally within a technology or software company.
• Proven success managing multi-channel paid campaigns (Google Ads, LinkedIn Ads, Meta) and executing ABM or lead generation programs that drive measurable pipeline growth.
• Strong expertise in Google Ads and LinkedIn Campaign Manager, with working knowledge of Meta, Reddit or intent-based tools.
• Deep understanding of B2B funnels, MQL/SQL frameworks, CRO and pipeline attribution.
• Proficient in HubSpot, Google Analytics and Tag Manager, including MAP/ CRM–ad platform integrations for closed-loop reporting.
• Highly analytical and data-driven, able to translate insights into actionable optimizations.
• Excellent cross-functional collaboration and communication skills, working effectively with Sales, Content, MarTech, and Web teams.
• Organized, detail-oriented, and proactive in driving continuous improvement across the paid funnel.

Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.