Social Media Manager / Copywriter

Description

Position Description

The Social Media Manager / Copywriter plays a key role in shaping Northwest Nazarene University’s voice across social media platforms. This position manages the University’s social media presence, develops engaging content, analyzes performance trends and supports the University’s strategic communication goals through thoughtful writing and storytelling. As a member of the Creative Team, this role collaborates closely with colleagues across Marketing & Communications and Admissions to ensure consistent messaging, strong audience engagement and alignment with NNU’s mission, vision and values. 

This is a full-time, non-exempt position which reports to the Director of Marketing and Communications. 

Essential Functions

• Manage NNU’s official social media accounts and content calendar, including strategy, planning, posting, engagement and performance analysis 
• Develop and maintain a consistent on-brand social media design aesthetic and voice across platforms 
• Monitor social media trends, analytics (in collaboration with the Digital Technologies Manager) and emerging tools to inform content strategy and audience growth 
• Collaborate with internal partners to plan and execute social media campaigns that align with University enrollment and priorities 
• Develop benchmarks and goals for social engagement, follower growth and content reach 
• Monitor and engage with the campus community, prospective students, parents and alumni across platforms to foster connection and manage real-time conversations 
• Highlight authentic stories and experiences using user-generated content from students, alumni and campus partners 
• Provide guidance or training for campus partners managing affiliated social accounts to ensure consistency with University standards 
• Using a social listening tool, monitor University channels for engagement trends, emerging issues and sentiment changes; alert the Content & Editorial Manager and Director of Marketing to potential risks, crises or opportunities requiring institutional response 
• Coordinate with the Content & Editorial Manager to ensure that social media content and tone reflect institutional messaging and editorial standards 
• Serve as the backup Copywriter for the Marketing & Communications team 
• Serve as the lead writer for institutional email communication plans and messaging framework 
• Partner with undergraduate and graduate admissions teams to develop and manage email communication plans that support recruitment goals 
• Serve as a member of the Marketing Creative Team 
• Perform other duties as assigned

Requirements

Required Qualifications

• Bachelor’s degree 
• 2+ years of related professional experience 
• Proven ability to write clear, engaging and on-brand copy for diverse audiences and platforms 
• Proficiency in managing multiple social media channels and interpreting performance analytics 
• Strong understanding of digital marketing trends, platform algorithms and audience engagement strategies 
• Basic content creation skills for social platforms (reels, short-form video, photo, etc.) 
• Understanding of SEO principles and keyword strategy for digital content (or willingness to learn) 
• Exceptional organizational skills and attention to detail 
• Excellent interpersonal communication and collaborative abilities  
• Ability to maintain a high degree of confidentiality 
• Commitment to and understanding of the University’s mission, vision and values 

Compensation

Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program. 

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.