On Premise, Regional Account Manager (Non-Commercial)

Company Description

The Regional Account Manager for Non-Commercial (RAM) is an essential member of Red Bull North America’s (RBNA) Non-Commercial national sales team. This position supports volume, market share, and distribution objectives by selling and implementing national account priorities at the regional level for RBNA, focusing on top Non-Commercial Foodservice companies nationwide. Key areas of focus include Healthcare, Colleges & Universities, Vending, Regional Contract Foodservice partnerships, and Travel opportunities.

The role achieves its goals by aligning, translating, and executing shared customer and Red Bull priorities across different national account sectors and business lines to exceed targets. Responsibilities include, but are not limited to, developing key customer relationships and effectively executing national account programs at the regional level, managing extensive stakeholder relationships across a wide geographic area, and successfully influencing and collaborating with field sales and marketing teams to implement brand programs in all relevant outlets.

Job Description

MANAGE & DEVELOP REGIONAL MARKET TO DELIVER VOLUME OBJECTIVES

Distribution: Ensures that all national, divisional, regional, and unit schematics adhere to Red Bull standards within the Non-Commercial directives regarding product flow and package assortment.

Promotion: Develops an annual promotional schedule aligned with Non-Commercial HQ objectives. Effectively communicates Red Bull's standards and pricing in a manner that meets customer needs. Ensures that all promotional activities are supported by impactful Point of Sale (POS) materials and incremental displays.

Quality Points of Distribution (QPOD): Tailors sales strategies to meet account-specific goals while promoting efficient, permanent displays. Analyzes return on investment (ROI) before recommending POS or customized solutions. Executes display setups according to HQSG channel guidelines.

Relationship Building: Initiates and fosters relationships with the Red Bull Foodservice Team, Business Units (BU), and Distribution Partners (DP). Enhances awareness of assigned accounts, collaborates with BU Field Marketing, and aligns National Accounts with Red Bull initiatives.

MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS

Develops a 'Wiring Model' to ensure effective communication with all regional customer decision-makers and execution down to the unit level.

Regularly participates in activities designed to cultivate relationships and establish connections ('wire') at the national, divisional, and regional levels with assigned customers.

Creates essential tools and business review templates to ensure Red Bull personnel are consistently reviewing comparable data with local Distributor Partners (DPs), maintaining uniformity across Business Units.

Budgets/Annual Planning

Ensures compliance at the national, division, and regional levels with annual Customer Marketing Agreements from non-commercial headquarters companies for all designated areas of responsibility.

Monitors and controls budgets diligently to ensure alignment with the annual business plan (BP) budgets.

Manages travel and entertainment (T&E) expenses within the allocated budget.

Business Analysis & Reviews

Collaborates with leadership to assess the return on investment (ROI) for all programming and promotions at the national, division, and regional levels.

Leads post-promotion analysis in partnership with the Category Manager to evaluate the effectiveness of promotional campaigns.

Utilizes all accessible RBNA data, information, tools, and Category Management resources to establish and uphold thought leadership within the Energy Drink category across assigned territories.

Actively seeks business relationships that enable Red Bull to acquire valuable retailer scan data, basket analysis data, and other insights to shape future strategy and enhance understanding of consumer purchasing behaviors.

Conducts detailed analyses of business and customer sales performance to identify priorities and strategic areas of focus for the team.

Facilitates quarterly business reviews to provide leadership with updates on business progress, channel competition, market opportunities, and more.

Routinely shares examples of Red Bull’s marketing efforts to highlight the brand’s differentiating factors compared to competitors.

Provides actionable energy industry insights that promote adjustments in promotion strategies, pricing structures, or product display techniques.

Communication & Team Work

Utilizes appropriate communication processes to keep Foodservice sales, marketing, and distribution teams informed of all programs and initiatives. Ensures DPs (Distributor Partners) and DPMs (Distributor Partner Managers) are updated on national, division, and regional-level programs and initiatives related to their assigned chains.

Maintains open and clear communication with relevant Business Unit (BU) and Distributor Partner personnel to guarantee efficient program implementation.

Establishes regular and effective communication with BU and HQ teams.

Integrates insights and input from marketing, finance, and category management specialists to create strong strategies and develop a compelling conceptual selling story.

Effectively communicates and collaborates with HQ, Foodservice, and BU teams, leveraging feedback from marketing, finance, and category management experts to formulate robust plans and impactful conceptual selling approaches for retailers.

Qualifications

Minimum of 5 years of experience in Sales and Key Account management with a proven track record of success.

Preferred experience managing Food Management Companies.

Proven success in implementing regional programs across various non-commercial segments.

Comprehensive knowledge of the Fast-Moving Consumer Goods (FMCG) and Broadline industries; Direct Store Delivery (DSD) experience is a plus.

Strong analytical skills with proficiency in utilizing internal and external data sources, such as IRI and Nielsen.

Excellent communication, active listening, and collaboration abilities.

An innovative, solution-oriented mindset with the ability to process feedback and act swiftly.

High proficiency in Microsoft Excel and PowerPoint.

Bachelor’S Degree Required.

Fluency in English is mandatory; additional language proficiency is a bonus.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $88,000 - $132,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.