Marketing Operations Specialist

Job Purpose:

The Marketing Operations Specialist plays a critical role in aligning marketing strategies with business objectives, bridging the gap between marketing and other departments, and driving data-driven decision making. This position serves as the backbone of the marketing department, ensuring that marketing strategies are not only effective but also financially sound and efficiently executed.
The MOS will report to the Marketing Operation Director and will work closely with various teams to optimize marketing performance and drive growth across international markets.

Core Responsibilities of a Marketing Operations Specialist:

We are seeking a highly motivated and results-oriented Marketing Operations Specialist to join our dynamic marketing team. The ideal candidate will be a strategic thinker with a strong analytical mind, responsible for managing and optimizing our marketing technology stack, streamlining and automating marketing processes, and providing data-driven insights to enhance campaign performance and ROI. This role requires a unique blend of financial acumen to manage budgets and measure return on investment, coupled with exceptional project management skills to lead cross-functional initiatives and ensure timely execution of marketing programs.

Key Responsibilities:

• Marketing Technology and Automation:
• Manage and administer the marketing technology stack, including marketing automation and analytics tools.
• Identify, evaluate, and implement new marketing technologies to improve efficiency and effectiveness.
• Ensure seamless data flow and integration between marketing and sales systems.
• Campaign Operations and Optimization:
• Oversee the end-to-end process of marketing campaign execution, from setup and targeting to lead scoring and routing.
• Monitor and analyze campaign performance, providing actionable insights and recommendations for optimization.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and marketing's impact on revenue.
• Financial Management and ROI Analysis:
• Develop and manage the marketing budget, ensuring alignment with strategic goals and tracking expenditures.
• Analyze the financial performance of marketing campaigns and initiatives, calculating and reporting on return on investment (ROI).
• Collaborate with the finance team on forecasting, budget allocation, and financial reporting.
• Project and Process Management:
• Lead and manage multiple marketing projects simultaneously, ensuring they are delivered on time and within budget.
• Develop and implement standardized marketing processes and workflows to improve team efficiency and scalability.
• Facilitate cross-functional collaboration between marketing, sales, finance, and other departments to ensure alignment and successful project outcomes.
• Data Analysis and Reporting:
• Own the marketing data and analytics function, ensuring data accuracy, integrity, and governance.
• Generate regular reports and presentations for senior leadership on marketing performance, budget utilization, and project status.
• Translate complex data into clear and actionable insights to inform strategic decision-making.

Cross-Functional Collaboration:
Work closely with sales, finance, IT, and other departments to ensure alignment of marketing goals with company-wide objectives. Facilitate communication, collaboration, and knowledge-sharing across teams.

Skills and Knowledge:

• Strong understanding of marketing operations and best practices.
• Proven experience in budget management and financial reporting.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in marketing tools and technologies, including CRM and analytics platforms.
• Strong leadership and communication skills, with the ability to influence stakeholders at all levels.

Education and Experience:

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field.
• Proven experience in a marketing operations, marketing analytics, or a similar role.
• Strong understanding of marketing principles and the B2B sales funnel.
• Hands-on experience with marketing automation and CRM platforms.
• Demonstrated financial acumen with experience in budget management and ROI analysis.
• Excellent project management skills with a track record of successfully managing complex projects.
• Proficiency in data analysis and visualization tools.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Detail-oriented with strong organizational and time-management abilities.
• Relevant certifications in project management (e.g., PMP) or marketing automation platforms are a plus.

Metrics And Documentation:

• Implement and maintain solid measurements and metrics. Track and analyze metrics demonstrating effectiveness of product launch, capabilities, and related areas e.g., sales performance, attach rates, retention, and units. Align to targets for market penetration with sales (units, segments, etc.) and sales growth.