Marketing Specialist-Senior

What can you expect as a FedEx team member?

• Career Mobility and Development: When you join FedEx, you’re joining a team with possibilities that literally span the world—from opportunities for advancement and location transfer, to training and leadership programs.
• Total Compensation and Benefits Package: We want to keep our employees for a long time, so we offer competitive benefits, opportunities for flexible work arrangements, and programs to support well-being.

Equal Opportunities

Our greatest asset at FedEx is our people. We are committed to building a diverse, equitable and inclusive workforce, and offer equal opportunities, fairness and respect to all regardless of who you are.  We encourage you to apply even if you feel your experience does not align with all the aspects in the job description as you could be exactly who we need for this or another opportunity.

We do not tolerate discrimination or harassment based on race, color, ethnicity, national origin, religion, sex, age, genetic information, citizenship, disability, marital status, pregnancy, sexual orientation, gender identity, gender expression, veteran status or any other characteristic protected under national, state or local laws. We will reasonably accommodate team members and third parties with physical and mental disabilities.

" Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date"

Company:

INT FedEx Express Transportation and Supply Chain Services (India) Pvt. Ltd.

City:

Mumbai

Scheduled Weekly Hours:

48

Worker Type:

Regular

Posting Start Date

30-Oct-2025

Posting Close Date:

31-Oct-2025

Job Family:

FXE-MEISA: Marketing Specialist

Position Summary:

Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date
 

Grade - 13

What You Will Do :

• Leverage Adobe Target to execute personalized experiences and A/B testing across digital platforms.
• Build and manage audience segments in Adobe Audience Manager for targeted campaigns. •
• Design and execute orchestrated customer journeys, ensuring consistent and relevant messaging across touchpoints.
• Plan, implement, and optimize Search Engine Marketing (SEM) campaigns (Google Ads, Bing) and Paid Media (social, display, programmatic).
• Monitor campaign performance and provide actionable insights to improve ROI.
• Analyze data and create reports on campaign performance, personalization efforts, and audience engagement.
• Ensure compliance with data privacy standards

You Will Be A Great Fit If You

• Proven expertise in Adobe Target (A/B testing, personalization) and Audience Manager (segment creation, taxonomy management).
• Strong understanding of journey orchestration tools and best practices. Demonstrated success managing SEM and Paid Media campaigns across Google, Bing, LinkedIn, Facebook, etc.
• Data-driven mindset with proficiency in tools like Google Analytics, Adobe Analytics, or similar.
• Strong project management and stakeholder collaboration skills.
• Certification in Adobe Target or Adobe Audience Manager is a plus
• Good presentation skills, influencing & persuasion skills, negotiation skills, written & verbal communication skills, networking skills

Analytical Skills;Judgement & Decision Making Skills;Leadership Skills;Presentation Skills;Influencing & Persuasion Skills