Executive - Marketing

Marketing - Dindigul / Virudhunagar 

Key Responsibilities:

1. 1. Customer Engagement & Doctor Coverage
2. 2. Referral Management & Financial Contribution
3. 4. Referral Patient Validation
4. 5. Scientific & Strategic Activities

• Build rapport and trust with physicians, clinics, and medical practitioners.
• Achieve minimum 85–90% doctor coverage in assigned territory.
• Conduct an average of 9–10 field visits daily.
• Identify and develop potential referral sources, including new or under-covered areas.
• Conduct regular outstation visits (e.g., monthly visits to rural/remote towns).
• Achieve monthly referral targets and YTD volume and revenue goals.
• Track and analyse referral patterns from both cardiology and non-cardiology disciplines.
• Coordinate with consultants and hospital teams to ensure smooth patient admission and referral process.
• Support empanelling of new referring consultants.

3. Process Adherence

• Maintain 100% compliance with weekly and monthly reporting norms.
• Share timely referral updates, visit logs, and activity plans with the reporting manager.
• Participate in monthly performance reviews and incorporate feedback.
• Validate and document patient referrals on a daily basis.
• Share admission alerts in referral WhatsApp groups and provide clinical feedback to referring doctors when required.
• Coordinate with finance and accounts for referral fee processing and NEFT detail collection.
• Identify Key Opinion Leaders (KOLs) and organize scientific activities including CMEs, RTMs, BLS camps, and Satellite Clinics.
• Engage actively in hospital-led specialty and disease-based initiatives.
• Collaborate with departments to develop promotional materials and knowledge-sharing content (e.g., "Case of the Week").

Required Skills And Qualifications:

• Graduate in Science, Marketing, or Healthcare Management (MBA preferred).
• 2–4 years of experience in hospital business development or pharmaceutical sales.
• Strong communication, networking, and relationship-building skills.
• Familiarity with referral marketing, field operations, and territory planning.
• Ability to work independently and manage a field-intensive role.

Kpis / Success Metrics:

• Referral volume and revenue achievement
• % of doctor coverage and call frequency
• Number of new doctors Conversions
• Activity execution and scientific engagement
• Timely reporting and compliance

Dear Candidate,
We are delighted to introduce you to Apollo Hospitals, a leading healthcare provider in India. With a long-standing heritage spanning many decades, Apollo Hospitals has established itself as a trusted name in the healthcare field, consistently delivering exceptional care with compassion.
Renowned for our state-of-the-art medical facilities, advanced technology, and a highly skilled and dedicated team of healthcare professionals, Apollo Hospitals is committed to providing quality care and ensuring patient satisfaction in everything we do.
Our organization strives to offer comprehensive healthcare services across various specialties and disciplines. From primary care to specialized treatments, we provide a wide range of medical services to cater to the diverse needs of our patients. Our hospital is equipped with cutting-edge technology, modern infrastructure, and an experienced team of doctors, nurses, and support staff who collaborate to deliver the highest standards of healthcare.
At Apollo Hospitals, we believe in fostering continuous learning and innovation. We prioritize research and development to remain at the forefront of medical advancements, enabling us to provide the latest treatments and therapies to our patients. We also emphasize preventive care and wellness programs, promoting a healthy lifestyle and helping individuals maintain optimal health.
Furthermore, Apollo Hospitals holds a strong commitment to social responsibility. Through various initiatives, we strive to make quality healthcare accessible to all members of society, regardless of their socio-economic background. We actively participate in community health programs, awareness campaigns, and outreach activities to promote healthcare education and support underserved populations.
As you join our team, we invite you to embody the values and culture of Apollo Hospitals. Our core principles include prioritizing patient-centric care, fostering teamwork, upholding integrity, and embracing compassion in all that we do. Together, we have the power to make a significant impact on the lives of our patients and contribute to the progress of healthcare in our community.
We are excited about the opportunity to collaborate with you, harnessing your skills and expertise to deliver exceptional care and service to our patients. If you have any inquiries or would like to explore more about Apollo Hospitals, please don't hesitate to contact our team.
Thank you for joining the Apollo Hospitals family. We are thrilled to begin this journey together, striving for excellence in healthcare.
Sincerely, Team HR