Marketing Specialist

The Marketing Specialist will collaborate closely with sales professionals, the North Central (Midwest) marketing team, the global design support team, and the Regional Senior Marketing Director to support pitches, proposals, and property marketing initiatives. The ideal candidate will bring a strong background in commercial real estate marketing and a proven ability to deliver compelling, high-impact materials. 

Key Responsibilities

• Partner with brokers to develop and deliver customized pitch presentations and proposals that clearly communicate Newmark’s value proposition.  
• Work with the sales team to identify winning themes and refine messaging across written and visual content.  
• Ensure all materials meet high standards of quality and professionalism through meticulous copy editing and attention to detail.  
• Lead the end-to-end process for RFP responses, including scheduling reviews, ensuring compliance, and coordinating timely completion.  
• Design and execute property marketing plans, including brochures, offering memorandums (OMs), broker opinion of value (BOVs), email campaigns, websites, and digital initiatives.  
• Collaborate with the research and GIS teams to incorporate accurate market data and insights into marketing materials.  
• Manage marketing collateral to ensure brand consistency and timely delivery within budget.  
• Partnered with PR and digital marketing teams to develop and execute integrated social media and thought leadership campaigns, amplifying brand visibility and audience engagement. 
• Assist with business development and client engagement efforts by identifying opportunities, supporting outreach initiatives, and contributing to relationship-building strategies.  
• Support the planning and execution of client events and networking activities to drive engagement and business development.  
• Track and analyze marketing performance metrics, trends, and regional insights, reporting findings and recommendations to leadership.  
• Participate in client presentations as needed.  

Qualifications & Skills

• Bachelor’s degree in marketing, business administration, graphic arts, design, visual communication, multimedia, fine arts, or a related field.  
• Minimum of 5 years’ experience in a corporate creative department, agency, or design studio.  
• Experience in commercial/residential real estate, architectural design, or marketing agency preferred.  
• Familiarity with publicly traded organizations is a plus.  
• Advanced proficiency in Microsoft Office Suite, PowerPoint, and Excel; knowledge of Premiere and After Effects; experience with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro) is a plus.  
• Strong verbal and written communication skills, with the ability to articulate concepts and provide design direction.  
• Self-starter with excellent time management and multitasking abilities under pressure.  
• Exceptional customer service and project management skills.  
• Agile and adaptable team player with a keen eye for detail and design.  
• Ability to quickly learn and apply corporate style guides and tone of voice.  
• Strong aesthetic judgment and visual design sensibility.