Brand Manager-Mercedes

Description

About Enthusiast Auto Holdings (EAH): Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive  aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS  Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1  Off-Road, RCI Off-Road, Teqsport and EVANNEX. EAH serves automotive enthusiast customers who are  passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and  support to make their vehicle come to life. We also serve a global network of specialty installer shops  that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong  organic growth with market-leading profitability. EAH has also completed multiple acquisitions and  plans continued expansion of its served markets via acquisition. 

EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested  millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other  investments, EAH has recently completed a significant facility expansion at its primary distribution  center and is in the process of implementing enterprise-level ERP / WMS / OMS systems. 

Enthusiast Auto Holdings (EAH) is seeking a Brand Manager for Mercedes to play a key leadership role  at ECS Tuning. This is a highly visible opportunity requiring a unique blend of automotive industry  knowledge, market insight, analytical capability, and strategic business acumen. The Brand Manager will be responsible for setting the strategic direction and driving the growth of the  Mercedes segment, collaborating cross-functionally across R&D, Marketing, Sourcing & Purchasing  (S&P), Sales, and Customer Service teams to deliver measurable results. 

Summary Of Responsibilities

• Define and execute short-term and long-term strategic goals for the Mercedes brand in  alignment with company objectives. ? Collaborate cross-functionally with R&D, Marketing, S&P, Sales, and Customer Service to  achieve performance targets. ? Bring innovative products to market, including both in-house engineered and third-party  brands, tailored to the Mercedes enthusiast community.  
• Manage the online catalog on ecstuning.com, creating and maintaining a strategic roadmap  that ensures a best-in-class product presentation, merchandising, and customer experience. 
• Deliver strong financial performance, meeting or exceeding revenue, margin, and expense  management targets. 
• Develop and execute growth strategies that strengthen in-house brand differentiation, drive  revenue expansion, and enhance profitability. 

Key Responsibilities:

1. Strategy:

• Define and implement the strategic direction for the Mercedes brand, ensuring alignment with  its value proposition and mission.  
• Deliver on the strategic vision through flawless execution and cross-functional collaboration  across R&D, Marketing, Sales, Sourcing & Purchasing (S&P), and Customer Service teams. 

2. Budgeting & Kpis:

• Develop and manage annual, quarterly, and monthly budgets for the Mercedes brand.  
• Accountable for achieving weekly, monthly, and quarterly performance goals for Revenue, Gross  Profit Dollars, and Gross Margin Percentage. 

3. New Product Development:

• Develop and execute growth strategies for the Mercedes In-House Brand (IHB) on  ecstuning.com, driving brand differentiation, revenue growth, and margin expansion. 
• Establish the product roadmap and prioritize development in partnership with R&D to improve  time-to-market while balancing revenue and margin potential.  
• Launch innovative, high-quality products with unique designs and features that resonate with  the Mercedes enthusiast community.  
• Continuously evaluate and refine products, processes, and services to maintain a competitive  edge without compromising quality. 
• Oversee and manage the full product lifecycle for all house-brand offerings. 

4. Web Catalog Curation:

• Lead efforts to create a curated, best-in-class product catalog (in-house and third-party) on  ecstuning.com that aligns with the needs and interests of Mercedes enthusiasts.  
• Deliver an exceptional shopping experience through optimized search, browse, cross-sell, and  up-sell strategies, both online and through direct sales channels. 

5. Web Catalog Updates:

• Ensure timely, accurate catalog updates, maintaining up-to-date pricing, photos, and product  descriptions. 
• Collaborate with Marketing to develop SEO-rich copy that enhances ECS Tuning’s organic search  rankings and product discoverability. 

6. Inventory Management:

• Partner with the Sourcing & Purchasing team to forecast demand and maintain optimal  inventory levels, balancing product availability with carrying costs.  
• Collaborate with S&P to negotiate COGS, co-op funds, and marketing programs that improve  profitability and strengthen vendor partnerships. 

7. Marketing Strategy:

• Work closely with Marketing to develop and execute go-to-market strategies for new products.  
• Create compelling campaign content for email, social media, and other digital channels to  engage and grow the Mercedes enthusiast audience. 

1. 8. Vendor Relationships & Strategic Partnerships: 
2. 10. Competitive & Strategic Pricing 

• Manage and cultivate vendor relationships, developing strategic roadmaps for both new and  existing products.  
• Foster win-win partnerships and ensure timely, transparent communication with vendors and  partners. 

9. Brand Integrity:

• Uphold brand integrity across all product lines, communications, and marketing materials.  
• Proactively address and resolve quality issues with products or listings, maintaining the  premium reputation of ECS Tuning and the Mercedes brand portfolio. 
• Own the pricing strategy for Mercedes products, ensuring competitiveness while achieving  Gross Margin Rate and Gross Profit Dollar targets. 
• Continuously monitor market trends and adjust pricing strategies to maximize value and  profitability. 

Requirements

Requirements

• True Mercedes Enthusiast! Deep passion for Mercedes vehicles, the automotive aftermarket,  and enthusiast community trends.
• Bachelor’s degree in Business or a related field.  
• 8–10 years of progressive leadership experience managing teams and driving results in a fast-paced, dynamic environment.
• Customer-centric mindset with a broad understanding of the automotive enthusiast market.  
• Highly organized and capable of managing the complexities of cross-functional teams and multi-banner enthusiast markets.
• Exceptional written and verbal communication skills with the ability to give and receive  constructive feedback effectively. 
• Collaborative leader comfortable working within a matrixed organization, influencing change,  and adapting quickly when challenges arise.  
• Analytical and data-driven, with strong decision-making and creative problem-solving skills. 
• Detail-oriented with a commitment to producing impeccable, high-quality work. 
• Prior experience with Paid and Organic SEO strategies and performance optimization.  
• Self-motivated “can-do” attitude, able to work both independently and collaboratively across  multiple teams.  
• Results-oriented and metrics-driven, with a continuous improvement mindset and strong  analytical capability.  
• Demonstrated ability to leverage technology to improve processes, efficiency, and business  controls.  
• Proficient in Microsoft Office, Excel, and web-based databases, with strong general computer  literacy.