Marketing Coordinator

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We Are Vicinity.

Role Purpose

The Marketing Coordinator will support in delivering the Vicinity marketing strategy across the centre/team. Working in partnership with state teams, National Marketing and external agency partners, the role focuses on executing best practice digital marketing strategies and programs including digital content, social media, email marketing and other assets across paid and owned channels to drive awareness, acquisition, engagement, and retention to achieve strategic outcomes for the business.

Key Accountabilities

• Coordination of regional digital marketing requirements, including social media account management, website updates, EDM creation, and end-to-end paid ad management.
• Regional implementation of digital marketing campaigns including channel plan development, campaign monitoring, and post-campaign reporting.
• Lead the creation of engaging social media content in line with current trends and industry best practice, supporting centre teams in execution and delivery.
• Implementation of content toolkits across social media, website and EDM, localising to centre objectives and audiences.
• Coordination of digital marketing and platform requests from centre teams and National Marketing.
• Monitor and optimise regional digital marketing performance to ensure business objectives and KPIs are achieved, identifying areas for improvement, and providing actionable insights.
• Monitor and share insights on digital marketing best practice and industry / competitor activity.

Key Role Relationships

• Regional Marketing Manager

• Brand and Marketing Team

• National Marketing Team

• Centre Teams

• Leasing and the broader asset teams

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done)

• Skilled coordinator with previous experience within a marketing department, ideally within the retail industry.
• A relevant tertiary qualification is desirable.

CRITICAL KNOWLEDGE (what you need to know)

• Professional, confident and with a proactive attitude.
• Demonstrated ability of coordinating multiple and varying activities with conflicting deadlines across multiple platforms including digital, social media and traditional channels.

CAPABILITIES (what you can do)    

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Foundational.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Foundational.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Foundational.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Foundational.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Foundational.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Foundational.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Foundational.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Intermediate.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Foundational.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Foundational.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Foundational.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Foundational.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Foundational.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Foundational.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Foundational.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Foundational.

PERSONAL ATTRIBUTES (who you are)    

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: 

Respect:

• We listen to and acknowledge each other's views 
• We have difficult conversations with care 

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation 

Customer Focus:

• We nurture a genuine connection with our customers 
• We consider customer needs when making decisions 

Collaboration:

• We invite the right people to the table 
• We balance consensus with decisive actions 

Excellence:

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible Working Options

• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members

• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: talent.acquisition@vicinity.com.au

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.