Brand Manager Experience & Propositions

We value your unique voice and perspective, which is why we're counting on you to help us become even better. Join our team and build an exceptional experience for yourself while making a difference in our customers' lives. You'll have the opportunity to shape the way they bank and empower them to stay ahead in both life and business.

Ready to make an impact?

What you’ll do
 

• Help to bring together the brand experience and key customer proposition development across customer segments and business lines
• Act independently within the business, navigating structure and stakeholders with confidence
• Collaborate cross-functionally to deliver integrated marketing initiatives
• Translate customer insights into compelling brand strategies
• Drive innovation in brand storytelling and customer engagement
• Champion a customer-first mindset across all touchpoints

What we’re looking for

• Proven experience in brand management, customer experience, or marketing strategy
• Strong commercial acumen and stakeholder engagement skills
• Ability to work autonomously and influence across teams
• Strategic thinker with creative flair and executional excellence
• Experience in financial services or regulated industries is a plus
• Tertiary qualifications in marketing, communications, or related field preferred

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you’d like to chat with an LGBTQ+ Confidential contact.  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need More?

Contact Skye Griffiths on skye.griffiths@ing.com

Applications close Tuesday 4th November 2025

Before you apply 
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager  

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