Sales, Growth and Brand Manager
Assisting Hands Home Care.com
75k - 90k USD/year
Office
Orland Park, IL, US
Full Time
MedBridge High-Acuity Homecare & Special Infusions + Assisting Hands Orland Park
Location: Chicago (field-focused across South & Southwest corridors)
Reports to: CEO
Compensation: $75,000–$90,000 annually, depending on experience
Overview
Own the growth strategy for two complementary healthcare brands. As the founding marketing lead, you’ll drive referral-based growth for MedBridge High-Acuity Homecare & Special Infusions and generate local demand and brand presence for Assisting Hands Orland Park (private-duty home care).
The foundation is in place—your mission is to build trust, expand referral sources, and convert opportunities into care starts.
What You’ll Lead (No web development—pure growth and relationships)
MedBridge: High-Acuity Homecare & Infusions
- Referral & Partner Expansion: Build and manage relationships with hospitalists, oncologists, wound centers, ID groups, FQHCs, and payers through a structured cadence of visits, in-services, and co-marketing efforts—all with documented next steps.
- Account-Based Outreach: Develop tiered target lists by service line (infusions, wound, RPM/CDM, concierge bundles) and execute targeted outreach (email, DM, calls, mailers) and micro-events near priority hospital and clinic sites.
- Clinician-Credible Content: Produce expert updates and monthly briefs (non-PHI) that support clinical decision-making and payer alignment.
- Conversion Discipline: Maintain a 2-hour referral response SLA, streamline evaluation and Start-of-Care (SOC) handoffs, and eliminate referral friction.
- Performance Dashboard: Track inquiries → qualified referrals → evals ≤24h → SOC by service line and market. Use data to guide campaigns and resource focus.
- Compliance Built-In: Maintain HIPAA-safe, substantiated, version-controlled materials—survey-ready at all times.
- Demand Generation & Community Presence: Build referral relationships with discharge planners, social workers, SNFs/ALFs/ILFs, PCP offices, senior centers, and community groups.
- Caregiver Brand Support: Partner with Talent and Operations to position AHOP as an employer of choice; support caregiver attraction through community events, partnerships, and referral campaigns (without managing HR ops).
- Family Decision Enablement: Develop clear, empathetic materials that help families understand services, pricing, and the first-week experience; host “Family Info Sessions” to support informed choices.
- Community Programming: Lead quarterly events (e.g., falls prevention, dementia communication, family caregiver nights) that build trust and convert to assessments.
- Reputation & Follow-Up Discipline: Manage testimonials, sponsorships, and outreach cadences; document every touchpoint and track outcomes.
- Two Brands, One Mission: Combine clinical credibility with everyday caregiving—perfect for a strategic builder.
- Field-First Impact: Spend meaningful time with clinicians, discharge planners, and community partners and see direct impact from your work.
- Autonomy with Support: Operate with clear KPIs, direct CEO/CNO access, and freedom to design and deploy growth plays quickly.
- 5+ years of experience driving referral-based growth in healthcare or B2B services (home health, infusion, wound, pharmacy, RPM, or private-duty home care a plus).
- Proven ability to integrate fieldwork and campaigns into measurable growth funnels.
- Skilled in event execution, clinician-facing copywriting, and performance reporting.
- Compliance-minded communicator who earns trust from clinicians, planners, and families.
MedBridge:
- ≥95% 2-Hour Referral Response SLA
- ≤24-hour median Time-to-SOC (priority service lines)
- Steady quarter-over-quarter growth in qualified referrers (≥90% source clarity)
- Growth in qualified family inquiries and assessments each quarter
- Diversified referral mix (hospitals, SNFs, ALFs, community orgs)
- Improved caregiver show-up and 90-day retention (in collaboration with Ops/TA)
Competitive base salary + performance bonus tied to:
- MedBridge referral growth and Time-to-SOC performance
- AHOP inquiry-to-assessment-to-start conversions
Send your resume and 2–3 work samples (e.g., a field/campaign you led, a follow-up playbook, and a results snapshot) to Kimberly Lalwani, Recruitment Specialist at klalwani@assistinghands.com.
Subject: Sales, Growth and Brand Manager — [Your Name]
Compensation: $75,000.00 - $90,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Assisting Hands Home Care prides itself on offering compassionate, dependable home care to their clients across the US. Their unparalleled reputation of quality home care covers a broad spectrum of services ranging from aging care for the elderly, post-surgery care, transitional care from a hospital or rehab, to post maternity care for those mothers who need care after the birth of their child.
Aside from the company’s mission for quality home care and passion for the value of family, one of the other reasons that Assisting Hands has provided such exceptional care to their clients is due to their high standards for hiring.
According to the company’s Vice President, Gail Stout, Assisting Hands Home Care believes that the caregivers are the face of the company. “Our agencies hire caregivers that first and foremost align with our company’s core values.” Gail went on to explain that their agencies do a complete interview process of each hiring candidate. “We look for the three most important qualities in our caregivers which is professionalism, empathy, and strong communication skills.” Additionally, the agencies do a comprehensive background screening, training and verification of skill competency. “Each AHHC agency has a robust pool of caregivers but we are always looking to hire additional caregivers that meet our guidelines and criteria for caring for our clients,” Gail said.
According to some of the agencies’ caregivers, Assisting Hands motivates their employees to give the best care possible. “They treat their caregivers with very high standards,” said Fatima L. She went on to say that the company strives to provide quality care to their clients for all their individual needs. “Because of this quality care it makes a great difference to all elderly clients and their families.”
Some of the other comments made by various Assisting Hands caregivers are “I applaud this company for the high standards and ethics that I have witnessed…” - Julie J.
“I have worked for home care companies in the past and none of them are at all like Assisting Hands Home Care. I feel like a genuinely valued employee.” Kelsey L.
“What I have experienced since working at AHHC is that the company truly cares about its clients just as well as its employees. They are always willing to help and go the extra mile to meet everyone’s needs.” LaEasha G.
Assisting Hands Home Care and their employees believe that there is value to offering dependable care and compassion to those in need which is witnessed on a daily basis by both the staff and the clients. No matter what service is being provided, from light housekeeping and making meals to helping with bathing and grooming needs, caring for others with dignity and dedication is paramount to Assisting Hands Home Care which is reflected in AHHC caregivers.