10007 Associate Brand Manager- RTE Popcorn

Barcel USA takes pride in our people-centric culture - We Value the Person is our Core Belief. In addition to competitive pay and comprehensive benefits, we are committed to providing a safe and inclusive work environment that appreciates all dimensions of diversity, promotes personal and professional development opportunities and allows our associates to be their authentic selves.

The Associate Brand Manager plays a pivotal role in driving brand growth and operational excellence through a wide range of cross-functional activities. The position is characterized by a blend of strategic, analytical, creative, and operational tasks, with a strong emphasis on collaboration across internal teams and external partners. You will work closely with the Popcornopolis team in Los Angeles, the brand team in Dallas, our agency partners, and the cross-functional teams across the company. This role is a fantastic opportunity if you see yourself as an aspiring brand leader as this role will allow you to develop skills needed for career progression in brand management.  

Responsibilities:

Business, Data Analysis & Budget Management 

• Conduct monthly, quarterly and annual business reviews by pulling syndicated data to support decision-making. 
• Perform post-launch analysis using KPIs such as velocity, ACV, and household penetration. 
• Oversee marketing budget reporting and updates. 

Innovation & Renovation Execution  

• Lead innovation & renovation initiatives such as briefing new projects, developing and aligning chronograms (timelines) with various stakeholders, developing P&L’s in collaboration with Finance etc. 
• Collaborate with R&D, exports, manufacturing, logistics, supply/demand planning, procurement, and other business units.  
• Develop packaging briefs and partnering with agencies and design teams (internal/external).  
• Monitor performance of innovation & renovation SKU’s tracking sales trends, velocity and consumer feedback.  

Procurement, Finance & Operational Execution 

• Work with procurement to obtain quotes and create RFQs (Requests for Quotation).  
• Manage purchase orders, budget control, and vendor quotes.  
• Act as the liaison between the brand team and the Consumer Connection center to monitor consumer sentiment and feedback. 
• Manage new item set-ups and system updates. 

Sales & Marketing Support  

• Source and ship product samples to sales  and customer teams.  
• Create marketing launch plans and collaborate with sales to manage volumes and shipments.  
• Support launch readiness through the development of sell-in stories for new item launches.  

Digital Marketing

• Own the upkeep and accuracy of Popcornoplis.com product content ensuring best in class content on our site to ensure we compete effectively.  
• Manage Price Spider partnership and relationship with Price Spider account team to ensure expansion of our price spider capabilities as new sku’s are launched or transition of sku’s as sku’s are discontinued. 
• Coordinate updates to PDPs across Amazon, Walmart.com, and other eRetailer sites to ensure alignment with packaging, brand standards and ensure best in class assets working with our agency Culver Brand Design. 

Trade Marketing & Promotions  

• Collaborate with trade marketing on POS (Point of Sale) materials and graphic approvals.  
• Manage coupons and campaign promotions, including legal approvals.  

Legal & Compliance

• Work with legal on copy approvals and campaign promotions.  

Key Themes

• Cross-Functional Collaboration: The role requires extensive interaction with internal teams (R&D, finance, sales, legal, procurement) and external partners (agencies, vendors).  
• Project Leadership: From ideation to launch and post-launch analysis, the Associate Brand Manager leads and coordinates multiple projects simultaneously.  
• Operational Excellence: Attention to detail in systems setup, procurement, graphics approval and budget management is critical.  
• Strategic Thinking: The position demands a balance of analytical skills (data review, KPI analysis) and creative input (communications, packaging, consumer research).  
• Continuous Improvement: Ongoing updates and approvals ensure products and processes remain compliant and competitive.  

• Must have Bachelor´s degree in Marketing, Business Administration or similar field (MBA, advanced degree or specialization in related field is highly preferred) 
• 2+ years of marketing experience, ideally in a CPG company (experience in food, beverage, or health & wellness preferred) 
• Proven success in product development and launching new products 
• Strategic and analytical thinker with strong business acumen and a bias for action 
• Experience working with syndicated data (IRI, Nielsen, etc.) 
• Experience in Oracle is a plus 

Barcel USA LLC is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, disability, gender, age, national origin, sexual orientation, gender identity, marital status, pregnancy, veteran status, or any other classification protected by law. This policy applies to all aspects of employment, including recruitment, hiring, promotion, compensation, reassignment, layoff, discharge, education, training, and all other working conditions.