Content Creator

• Concept & Strategy: Brainstorm and pitch content ideas that align with our brand, product features, and current GCC-specific trends.
• End-to-End Production: Manage the full content lifecycle from start to finish. This includes scripting and storytelling for videos, writing all copy, and conceptualizing/designing static image content.
• Platform-Native Focus: Create content specifically for TikTok, Instagram Reels, and Snapchat, understanding the different trends and user behaviors on each.
• E-commerce Driven: Focus on creating product-centric content (unboxing videos, "how-to"s, lifestyle shots, UGC-style reviews) that clearly communicates value and encourages clicks/purchases.
• Cultural Relevancy: Act as our cultural expert. Ensure all content is appropriate, relevant, and appealing to a diverse GCC audience (with a strong understanding of KSA, UAE, and Bahrain markets in particular).
• Collaboration: Work closely with the performance marketing team to understand creative needs for paid ads and with the social media manager to align with the organic content calendar.

Requirements

• Language: Native-level Arabic (Gulf/Khaleeji dialect) is essential, along with professional proficiency in English.
• Portfolio: A strong portfolio showcasing:
• Proven experience creating successful content for TikTok, Snapchat and Instagram Reels.
• Examples of e-commerce or product-focused work.
• A clear understanding of current Gulf-specific trends, humor, and aesthetics.
• Cultural Fluency: Demonstrable, deep understanding of GCC cultural nuances, pop culture, sensitivities, and consumer behavior. This includes knowledge of local holidays, events (like Ramadan or National Days), and communication styles.

4. Nice-To-Have Qualifications

• Voice over confidence and experience (willing to be the "sound" of the brand in some content).
• Experience creating content for paid advertising (understanding hooks, CTAs).
• Experience working directly for an e-commerce brand.