Social Media Specialist - Organic | ZR_28954_JOB
BruntWork.com
Hybrid
Remote
Part Time
This is a remote position.
Schedule: Mon-Fri, Irvine CA Time, 20 hours per week
Industry: Healthcare / Orthodontics
About Updike Orthodontics
Updike Orthodontics is a trusted orthodontic practice based in Irvine, California, known for delivering personalized care and confident smiles. We’re passionate about creating a welcoming experience for our patients - and that extends to our digital presence. We’re looking for a creative and strategic Social Media Specialist to help us grow and engage our online community across multiple platforms.
Responsibilities
- Create, edit, and post engaging video content tailored for platforms like Instagram, TikTok, Facebook, and LinkedIn.
- Manage the organic social media presence by developing and maintaining a consistent content calendar.
- Optimize video content for maximum reach and engagement without paid promotion.
- Collaborate with the marketing team to align content with brand messaging and campaigns.
- Monitor social media trends and incorporate relevant video styles and formats.
- Respond to comments and messages to foster community engagement.
- Track and analyze organic social media performance metrics and adjust strategies accordingly.
- Support other organic content creation efforts as needed.
Requirements
- At least 2 years of experience creating content for social media and managing social media accounts
- Proven experience in video creation, editing, and posting in Tiktok and other social media platforms.
- Strong understanding of organic social media growth strategies.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.
- Excellent communication skills and attention to detail.
- Ability to manage multiple projects and deadlines independently.
- Familiarity with social media platforms’ best practices and algorithms.
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- Experience in healthcare or orthodontics marketing is a plus.
- Knowledge of graphic design tools like Adobe Photoshop or Canva.
- Ability to create engaging captions and organic growth tactics.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer).